Charlotte Delmonte, Author at Charlotte Delmonte | Graphic Designer

The Best Non-Profit Print Designs by DesignRush

November 20, 2023

My print design project for the Nepal Youth Foundation UK has been selected among the best non-profit print designs in 2023 by DesignRush. You can see the listing here.

7 reasons WHY BRANDING is ESSENTIAL and 1 why it’s not

July 9, 2020

Branding is essential as it provides consumers and clients with their first impression of your business. So if it is done well, it will successfully convey to your target audience, who and what you are, as well as the values and beliefs of your company. It will reflect how you treat your customers as well as accurately represent where your brand sits in the market place.

A strong brand will help you build long-standing relationships with your customers. They will then return time and again to their trusted company, product or service. Here are a few more reasons why it’s so important to get your brand working for you:

1. ELEVATES YOUR BUSINESS

With increasingly saturated markets, you will need to find ways in which your business can stand out. With the right branding, you won’t need to compromise your pricing or even be the best of the best. Your branding will elevate your business so that it attracts the right customers for you.

Branding, logo design, packaging and label design for new skincare range
https://charlottedelmonte.co.uk/portfolio-item/modern-apothecary/

2. BUILDS TRUST

From logo and strapline to personality and tone of communication, having a brand that is consistent in everything you do, builds trust. When customers know what they are buying into, they are much more likely to invest in your products and services.

3. HELPS CREDIBILITY

By having a clear and established brand, customers will see that you are a professional and an expert in your field.

This will help with your credibility. Your customers will likely then buy from you and return for repeat business.

Branding and packaging design for Kind ecological cleaning products
http://charlottedelmonte.co.uk/portfolio-item/kind/

4. IMPROVES BRAND AWARENESS

In the current technological climate, think about how many messages you will get bombarded with each day. Then ask yourself, how much of that information do you actually retain? You can then get an idea of how difficult it will be to get your brand messaging across.

Having a strong brand that your customers remember is key in building brand awareness. It will help you stand out from your competitors and make a memorable impression on your customers and clients.

5. LETS YOUR CUSTOMERS KNOW WHAT TO EXPECT FROM YOUR COMPANY

A clear and consistent brand, builds trust and loyalty. It creates relationships that can be relied upon and valued, putting your customers at ease. They will know the kind of experience they will get and the quality of the product or service they will receive.

Logo design for Sussex based Electrician
https://charlottedelmonte.co.uk/portfolio-item/welly-electrical-branding/

6. GENERATES NEW CUSTOMERS

As a consumer you know the brands that you can trust. You know that if you go to a certain high street store and pay £5 for a top, it won’t last. You know that if you want a high-quality product that will last, you will return to a familiar and trusted brand. If you don’t know of one you will look at reviews, or ask your friends or family for a recommendation. Word of mouth is very powerful in business, and this is where having a strong brand will help you be remembered and valued.

7. SUPPORTS BUSINESS GROWTH

If your business has grown, it may mean that you have expanded with new products. Or, you might have added to your services. Perhaps you have created new business goals and decided to target a different audience. These changes will mean that your brand will no longer be representing you accurately.

By reconsidering your branding message, to include your new offering(s), you will showcase the growth and evolvement of your business.

It will solidify your position in the market place, increase profits, and strengthen your identity for the target audience.

Branding, logo design and marketing for a charity’s new social enterprise
https://charlottedelmonte.co.uk/portfolio-item/kathaa/

WHY BRANDING IS NOT ESSENTIAL

Through branding, you are clarifying what kind of service your customers will receive. You are demonstrating the quality of your product and the reliability of that experience. It is an opportunity to communicate what your business is providing.

If however, this communication does not line up with your customers experience, the best branding in the world becomes irrelevant. As a result, you will be missing the mark with your target audience. Therefore any branding that you have put into place will not work for your business.

HOW DOES YOUR BRANDING WORK FOR YOU? Ask yourself these questions.

An effective branding strategy will give you a major edge in increasingly competitive markets. It will help you attract the right audiences and bring success to your business.

Are you wondering whether it’s time to revisit your branding? Or perhaps you are looking at the branding of your business for the first time? Here are a few questions to ask yourself.

• Is the vision for your business clearly represented by your branding? Do you have a clear vision?

• Is your branding working for your target audience?

• Are you changing the focus of your business?

• Are you looking to expand your business?

• How well are you applying your brand?

• Has your target market changed?

New logo design and marketing collateral for Brighton based Estate Agents
https://charlottedelmonte.co.uk/portfolio-item/pavilion-properties/

WHAT IS BRANDING?

Branding in simple terms is: the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

But it’s much more than that. It’s how your business stands out from the crowd. It’s the way in which your customers trust and buy into your services. And if it’s working right, it is the most powerful and inspiring way that you can connect with your audience. Think of brands like Nike or Apple. Their branding creates a hype that gets people to buy into them. It’s not just the item they are selling, but the associated lifestyle and social acceptance that comes with it.

If you are looking for a new logo, or are thinking of refreshing your current branding, please contact me to discuss your business needs: hello@charlottedelmonte.co.uk

https://charlottedelmonte.co.uk/

The Lacoste crocodile is leaving its iconic spot

March 7, 2018

French fashion brand label Lacoste has swapped out it’s iconic crocodile identity for 10 limited edition polo shirts featuring the world’s most threatened species. The partnership with the International Union for Conservation of Nature (IUCN) and Save Our Species (SOS) sees the label showing support in the fight against the extinction of endangered animals. Those animals include the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger, and the Anegada ground iguana.

The number of polo shirts produced for each species reflects each animals population size left in the wild. From example the Californian porpoise has only 30 left in the world.

“The Vaquita, or Gulf of California porpoise, is a solitary sea mammal that enjoys swimming at a leisurely pace in shallow waters. It weighs around 48 kilos on average and measures 1.5 meter in length. It is a critically endangered species due to shrimp gillnets in which it can get entangled”.

“The Cao-vit Gibbon is one of the rarest in the world. Despite weighing between 5 and 10 kilos, the gibbon can swing from branch to branch with great agility. This gibbon can be found in a forest located at the border of China and Vietnam, where deforestation reduces its habitat”.

Lacoste is raising awareness of the plight of these endangered species and all profits for the sale of these polo shirts will benefit the IUCN.

A great way of raising awareness of the seriousness of endangered species worldwide, and a unique way of changing up a brand’s 85-year-old iconic logo – the first time it has ever initiated a logo change by replacing the famous croc. I think these alternative animal logos work really well as a replacement of the croc for an awareness campaign important to our time. The designs have been created in the same embroidered green style as the crocodile, so much so I wonder how many people will notice the subtle change in animal or whether the missing croc will be overlooked.

The designs were launched recently at Paris Fashion Week 2018.

For more information: https://www.lacoste.com/gb/saveourspecies.html

Video and images courtesy of Lacoste

Beautifully crafted paper sculptures of endangered animals

June 6, 2017

Patrick Cabral, best known as Darkgravity on Instagram, is a multi-disciplinary designer from the Philippines. His love of calligraphy started at a young age when he was responsible for writing the names of graduating students on their paper diplomas.

From this he’s honed an art for delicate paper cuts and produced a project in collaboration with World Wide Fund for Nature (WWF) which aims to raise awareness about endangered species. The artworks are for sale with 50{c5abff81d31a789a3fa419706cf5dd0fd279276c597e6ef9fa8c73bb55a34e77} going directly to WWF.

“I had the pleasure of meeting a couple of representatives from WWF,” said Cabral. “they were very passionate about saving these endangered species, and at the same time helping the communities around the habitat of these species. I wanted to help more than by just making these artworks in the safe confines of my home.”

You can see more of his delicate and intricate animals over on his Instagram page where he posts about each animal he has chosen on the endangered list.

patrickcabral.com

The first thing I read on Facebook today was “Poachers Break Into French Zoo, Kill White Rhino And Steal His Horn” . “Poachers forced their way into a French zoo and killed a southern white rhinoceros named Vince, sawing off one of his horns before fleeing into the night.” “Despite bans by international convention and French law, the illegal sale of rhino horns persists because of demand for use in traditional Asian medicine. A kilogram of rhino horn sold on the black market for nearly $54,000 in 2015, according to the zoo.” The white rhino is an endangered species, with an estimated 21,000 remaining in the wild across the world, mainly in South Africa and Uganda. Their horns are sought after in Asia, where they are valued for their supposed aphrodisiac qualities. Someone actually suggested that maybe we should cut-off all their horns to prevent poachers from killing Rhinos. It’s infuriating how we are at the point that people are considering this as a solution.

Author Archives: Charlotte Delmonte