Author Archives: Charlotte Delmonte

Branding design for launch of ‘Kind’ ecological cleaning products

January 8, 2017

I was contacted in February 2016 by French company Nature & Stratégie Groupe who specialise in private label manufacturer of certified organic hygiene products. Their brand of ecological household cleaning products ‘Etamine du Lys’ is the industry leader in France. They wanted to rebrand and launch the products in the UK but felt the current French branding would need to change to appeal to the UK market.

I was flown over to meet with the client at their manufacturing HQ in Somloire, in the heart of the Loire Valley. Their interest in the environment goes further than the products they produce, the building itself is listed by UNESCO as a World heritage site and was built with the environment in mind by only using renewable materials. The building was impressive and gave me a good sense of the companies beliefs and vision which would give me direction for the new branding.

The stages involved in the project included; name generation, logo creation and development, packaging label design and creation of brand guidelines. After initial research, 24 proposed names, six logo options and two different illustration styles the final logo and label design was approved with a planned launch of 2017.

 

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Surrey Hills CowParade

July 17, 2016

A recent project I had the chance to work on whilst freelancing for one of my regular clients, Storm Creative Partnership, was to come up with a visual design for a life-sized cow taking part in the Surrey Hills CowParade this summer.

CowParade is the largest and most successful public art event in the world, born in Switzerland in 1998. Since then has been staged in more than 80 cities and towns worldwide. Over the years 3,000 cows have been decorated by more than 5,000 artists and over $30million has been raised for charitable organisations at the auctions which take place at the end of each CowParade.

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Why cows? According to CowParade this is a popular question. “Simply, the cow is a universally beloved animal. The cow represents different things to different people around the world she’s sacred, she’s historical, she connects us to our past but the common feeling is one of affection.”

The fiberglass cow was delivered in an actual livestock trailer (much to our amusement) to the company in Handcross, West Sussex. Covered in bubblewrap it enjoyed it’s first few weeks grazing in the shed whilst I came up with some concepts on the design for the client, Gatwick Airport, the cow’s sponsors.

I came up with about half a dozen different concepts all revolving around travel and Gatwick’s flight destinations. My personal favourite was a pilot design which I was inspired by some prints my parents used to have on our toilet wall. It was a collection of different animals dressed up in Wrangler Jeans, I was visualising these as I was designing how the cow would look. I’m really pleased they went with this idea as the finished design looks really eye-catchhing!

The cow was named Amoolia Earhart (Amelia Earhart) after the first female aviator to fly solo across the Atlantic Ocean in 1928. She is now on display at Gatwick South Terminal for the next few months.

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You can read more about the Surrey Hills CowParade here.

Brighton Yoga Festival – “For the Love of Yoga”

April 5, 2016

Since moving to Brighton last year I have been working with local companies, one of which is the Brighton Yoga Festival. This year will see the one-day free festival, now in it’s third year, taking place at the iconic Brighton Dome venue in July. I have been offering my design services pro bono, so far creating the new logo (in collaboration with festival organiser Stiliana Delcheva) as well as designing posters, adverts and flyers for the festival. It’s great to be involved in a local not-for-profit as well as being able to practice some yoga!

http://www.brightonyogafestival.org

BYF Canvas Tote Bag MockUp

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