Category Archives: Marketing

Beautifully crafted paper sculptures of endangered animals

Patrick Cabral, best known as Darkgravity on Instagram, is a multi-disciplinary designer from the Philippines. His love of calligraphy started at a young age when he was responsible for writing the names of graduating students on their paper diplomas.

From this he’s honed an art for delicate paper cuts and produced a project in collaboration with World Wide Fund for Nature (WWF) which aims to raise awareness about endangered species. The artworks are for sale with 50{c5abff81d31a789a3fa419706cf5dd0fd279276c597e6ef9fa8c73bb55a34e77} going directly to WWF.

“I had the pleasure of meeting a couple of representatives from WWF,” said Cabral. “they were very passionate about saving these endangered species, and at the same time helping the communities around the habitat of these species. I wanted to help more than by just making these artworks in the safe confines of my home.”

You can see more of his delicate and intricate animals over on his Instagram page where he posts about each animal he has chosen on the endangered list.

patrickcabral.com

The first thing I read on Facebook today was “Poachers Break Into French Zoo, Kill White Rhino And Steal His Horn” . “Poachers forced their way into a French zoo and killed a southern white rhinoceros named Vince, sawing off one of his horns before fleeing into the night.” “Despite bans by international convention and French law, the illegal sale of rhino horns persists because of demand for use in traditional Asian medicine. A kilogram of rhino horn sold on the black market for nearly $54,000 in 2015, according to the zoo.” The white rhino is an endangered species, with an estimated 21,000 remaining in the wild across the world, mainly in South Africa and Uganda. Their horns are sought after in Asia, where they are valued for their supposed aphrodisiac qualities. Someone actually suggested that maybe we should cut-off all their horns to prevent poachers from killing Rhinos. It’s infuriating how we are at the point that people are considering this as a solution.

 

Surrey Hills CowParade

A recent project I had the chance to work on whilst freelancing for one of my regular clients, Storm Creative Partnership, was to come up with a visual design for a life-sized cow taking part in the Surrey Hills CowParade this summer.

CowParade is the largest and most successful public art event in the world, born in Switzerland in 1998. Since then has been staged in more than 80 cities and towns worldwide. Over the years 3,000 cows have been decorated by more than 5,000 artists and over $30million has been raised for charitable organisations at the auctions which take place at the end of each CowParade.

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Why cows? According to CowParade this is a popular question. “Simply, the cow is a universally beloved animal. The cow represents different things to different people around the world she’s sacred, she’s historical, she connects us to our past but the common feeling is one of affection.”

The fiberglass cow was delivered in an actual livestock trailer (much to our amusement) to the company in Handcross, West Sussex. Covered in bubblewrap it enjoyed it’s first few weeks grazing in the shed whilst I came up with some concepts on the design for the client, Gatwick Airport, the cow’s sponsors.

I came up with about half a dozen different concepts all revolving around travel and Gatwick’s flight destinations. My personal favourite was a pilot design which I was inspired by some prints my parents used to have on our toilet wall. It was a collection of different animals dressed up in Wrangler Jeans, I was visualising these as I was designing how the cow would look. I’m really pleased they went with this idea as the finished design looks really eye-catchhing!

The cow was named Amoolia Earhart (Amelia Earhart) after the first female aviator to fly solo across the Atlantic Ocean in 1928. She is now on display at Gatwick South Terminal for the next few months.

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You can read more about the Surrey Hills CowParade here.

Brighton Yoga Festival – “For the Love of Yoga”

Since moving to Brighton last year I have been working with local companies, one of which is the Brighton Yoga Festival. This year will see the one-day free festival, now in it’s third year, taking place at the iconic Brighton Dome venue in July. I have been offering my design services pro bono, so far creating the new logo (in collaboration with festival organiser Stiliana Delcheva) as well as designing posters, adverts and flyers for the festival. It’s great to be involved in a local not-for-profit as well as being able to practice some yoga!

http://www.brightonyogafestival.org

BYF Canvas Tote Bag MockUp

BYF poster_mockup