These series of adverts for Libero Football Magazine by agency Lola Madrid have used the language of football to explain about love, life and even taking out the bins. This clever and funny way of using analogies of Brazilian full-backs , tactics and managerial cycles is a great way of getting a mans attention on situations that they try to avoid. If you explain it with football they’ll get it. A teaching metaphor you wouldn’t expect women to use. And a good way for the fairer sex to get men to actually listen and not switch off!