I’ve always thought the IKEA adverts have been clever with a unique style. This advert produced for Halloween pays homage to Stanley Kubrick’s horror classic, The Shining. They’ve successfully managed to inject the same fear into this parody as the actual film. Danny ferociously pedals around the empty store creating the same eerie feeling as the hotel. See what other references to the film you can spot… Late night shopping in IKEA might never feel the same!