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Branding Design for BNJC – Brighton & Hove Jewish Community

BNJC – Brighton & Hove Jewish Community

August 16, 2023

BNJC exists to support the Jewish Community in Brighton & Hove and to provide outstanding facilities and events for the entire city to enjoy. It is a vibrant, cross-communal hub for Jewish arts, culture, food, family programming, learning and much more. Situated at 29-31 New Church Road, the site includes a kosher restaurant and bakery, co-working space, synagogue and a nursery.

The client found the previous brand and assets complicated and overly busy, which were hard to use in execution. Because of this there was a lack of brand consistency across their marketing and social media. The brief was to explore a new typeface for their brand logo, an updated colour palette, and new graphic assets.

I created a modern and friendly logo design to reflect the vibrant personality of BNJC and it’s offering to the local community. This included a new set of graphic assets to be used across their website, marketing and social media for brand recognition and consistency.

The project extended to working across the other businesses, including branding and menu designs for the restaurant Novellino, and branding and social media templates for Shoresh Nursery.

“We have loved working Charlotte on developing our brand identity. She made the entire process of our brand re-fresh and subsequent creation of sub-brands, printed designs, stationery and everything in between – easy and enjoyable. Her creativity, proactiveness and efficiency has made our visual identity the success it is, and we look forward to continue working with Charlotte in the future!”
Jasmin Aziz, Head of Marketing & Communications at BNJC

You can see further branding design across the website bnjc.co.uk/

Branding and Business Card Design for Brighton-based PR agency Midnight

Midnight

November 2, 2020

Midnight are an award-winning PR agency based in Brighton.

They approached me to rebrand their business and focus on being less corporate and more contemporary boutique agency. They felt their previous brand logo lacked creative flair and personality.

The chosen logo design includes a speech bubble graphic which is an iconic and universal symbol for communication. The speech bubble shape can be used as a graphic device for holding text and images, and can be used across the brand elements to build a strong personality. The typeface is contemporary and uppercase gives a feeling of authority. The word and graphic intersecting creates interest, along with a bold colour palette.

The business card design needed to more impact, so we decided on a bright white premium paper stock to set off the cyan and magenta colour palette. The speech bubble was slightly debossed with a metallic magenta foil, which changes when it catches the light. On the reverse we went for a linear texture to give a tactile feel and to create a contrast with the front.

“We really enjoyed working with Charlotte during the process of our re-brand. From the very beginning, we felt that she understood the personality we wanted to portray in every aspect of the material she designed for us. We would always be happy to recommend her as a designer”.

Sally Scott, Midnight

Kathaa

January 4, 2019

One of the most rewarding projects I’ve had the pleasure to work on has been a new social enterprise for the a global charity who are changing the lives of thousands of young girls in Nepal.

I worked closely with Hannah, NYFs CEO, on coming up with a name for the enterprise – ‘Kathaa’ which means ‘story’ in Nepalese.

The men’s and women’s Down Jackets have been made by Nepal’s freed Kamalari women (domestic child slaves). The Nepal Youth Foundation has trained these girls in commercial tailoring enabling them to take control of their lives and tell their own stories through the clothes they make. 100% of profits go back to NYF UK and into helping Nepal’s most vulnerable children.

Every girl at Kathaa has an empowering story to tell and everything they make is an expression of that story. This was the what led to the name Kathaa, which means story in Nepalese. This also informed the strapline – Every Stitch Tells a Story.

Kathaa.co.uk

“I originally got in touch with Charlotte to help us turn an idea into something tangible and in doing so, create a brand identity.  She instinctively understood what was needed as her conceptualisation was spot on. She is creative, committed, affable and proved herself a real asset to the team.  I would go as far to say that she was invaluable to our work.

We have worked on other projects since and it is always effortless: Charlotte has enough business acumen to quickly grasp any concept, and then the skill to turn it into stunning visuals.

Her professionalism and abilities are of the highest standard. She is a real talent and we genuinely enjoy working with her – I couldn’t recommend her enough.”

Hannah Coppersmith, Nepal Youth Foundation UK

The Cat’s Whiskers

February 10, 2018

Design of a logo, business cards, flyer and website for new Kent-based pet sitting service ‘The Cat’s Whiskers’.

“Charlotte designed the logo and leaflets for my business. She really listened to what I wanted and helped guide me to what would work best. She is extremely professional and I would highly recommend her.”

Amanda Brissenden