Strategy Book Design for Ambitious Accountants.

Remarkable Practice is a business consultancy specialising in assisting ambitious accountancy firms to enhance their operations and achieve significant growth.

The client wanted to create a book that is both a practical tool and an inspiring guide—designed to help firm leaders rethink how they grow their teams, serve clients, and build better businesses.

Despite the subject matter being analytical by nature, the book carries a warm, human tone, echoing Remarkable Practice’s brand philosophy of “Humanise the Numbers.” The result is a high-impact publication that’s as enjoyable to flick through as it is valuable to implement.

The square format was intentional to give the book a distinctive physical presence – setting it apart from traditional business materials that are generally A4 portrait. This gives a more approachable, modern, and design-led feel, which aligns perfectly with the book’s mission to challenge outdated thinking in the accountancy space.

The 200-page book takes a modern, energetic visual style to tackle what could otherwise be dense or dry content. Its goal—to reframe strategic thinking in accountancy—is successfully echoed in the design through a vibrant colour palette, bold typography, playful yet professional illustrations, and a clear grid-based layout system.

“Charlotte has been an outstanding partner to work with; she is approachable, friendly, warm with a can-do attitude. She is a great listener and seems to have a natural talent for tapping into just what we are looking for all the time.

Charlotte has brought both creativity and clarity to every aspect of our brand.

She has supported us across a wide range of projects, from designing logos and straplines, providing artwork and a branding style, to a complete design of our purpose, values and behaviours board with real thought and insight.

Her ability to translate ever-changing and at times complex ideas and design a clear, compelling visual identity is exceptional.

Charlotte doesn’t just design; she truly understands the heart of a business and reflects that in everything she produces. This was especially evident in her work on our Business Breakthrough reports, our Manager and Client Manager Brochures and our book, Your Firm’s Future, where her attention to detail and consistency elevated the final result far beyond our expectations. 

She is professional, collaborative, and always willing to go the extra mile. She is also easily contactable, works to tight deadlines and always has a smile on her face. Charlotte brings fresh ideas while staying aligned with our vision, making the whole process both seamless and enjoyable.

We wouldn’t hesitate to recommend Charlotte to any business looking for high-quality branding and design work that genuinely makes a difference.”
Kelly Atherton, Remarkable Practice