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Branding Design for BNJC – Brighton & Hove Jewish Community

BNJC – Brighton & Hove Jewish Community

BNJC exists to support the Jewish Community in Brighton & Hove and to provide outstanding facilities and events for the entire city to enjoy. It is a vibrant, cross-communal hub for Jewish arts, culture, food, family programming, learning and much more. Situated at 29-31 New Church Road, the site includes a kosher restaurant and bakery, co-working space, synagogue and a nursery.

The client found the previous brand and assets complicated and overly busy, which were hard to use in execution. Because of this there was a lack of brand consistency across their marketing and social media. The brief was to explore a new typeface for their brand logo, an updated colour palette, and new graphic assets.

I created a modern and friendly logo design to reflect the vibrant personality of BNJC and it’s offering to the local community. This included a new set of graphic assets to be used across their website, marketing and social media for brand recognition and consistency.

The project extended to working across the other businesses, including branding and menu designs for the restaurant Novellino, and branding and social media templates for Shoresh Nursery.

“We have loved working Charlotte on developing our brand identity. She made the entire process of our brand re-fresh and subsequent creation of sub-brands, printed designs, stationery and everything in between – easy and enjoyable. Her creativity, proactiveness and efficiency has made our visual identity the success it is, and we look forward to continue working with Charlotte in the future!”
Jasmin Aziz, Head of Marketing & Communications at BNJC

You can see further branding design across the website bnjc.co.uk/

A R Brown & Co Logo Design in Gold Foil

A R Brown & Co Solicitors

I was approached by the new Director of A R Brown & Co Solicitors, who had taken over the business based in Worthing. They were acquiring new office space in Goring-by-Sea and wanted to refresh their branding as well as a new website design.  A R Brown & Co is a well established Worthing solicitors set up in 1986. Their branding and website design were very dated and didn’t reflect the values of the business. The previous logo was too fussy and didn’t replicate well digitally.

The process of creating new branding started with understanding the current business, as well as what changes the new directors wanted to make to take the business forward. I proposed a new brighter and more modern colour palette, fonts which also work across the website, and using the ampersand as more of a feature in the branding.

The final branding was used across stationery, the office fascia, window posters and the website.

Kathaa

One of the most rewarding projects I’ve had the pleasure to work on has been a new social enterprise for the a global charity who are changing the lives of thousands of young girls in Nepal.

I worked closely with Hannah, NYFs CEO, on coming up with a name for the enterprise – ‘Kathaa’ which means ‘story’ in Nepalese.

The men’s and women’s Down Jackets have been made by Nepal’s freed Kamalari women (domestic child slaves). The Nepal Youth Foundation has trained these girls in commercial tailoring enabling them to take control of their lives and tell their own stories through the clothes they make. 100% of profits go back to NYF UK and into helping Nepal’s most vulnerable children.

Every girl at Kathaa has an empowering story to tell and everything they make is an expression of that story. This was the what led to the name Kathaa, which means story in Nepalese. This also informed the strapline – Every Stitch Tells a Story.

Kathaa.co.uk

“I originally got in touch with Charlotte to help us turn an idea into something tangible and in doing so, create a brand identity.  She instinctively understood what was needed as her conceptualisation was spot on. She is creative, committed, affable and proved herself a real asset to the team.  I would go as far to say that she was invaluable to our work.

We have worked on other projects since and it is always effortless: Charlotte has enough business acumen to quickly grasp any concept, and then the skill to turn it into stunning visuals.

Her professionalism and abilities are of the highest standard. She is a real talent and we genuinely enjoy working with her – I couldn’t recommend her enough.”

Hannah Coppersmith, Nepal Youth Foundation UK

Left Logic

Julie and Remy approached me to help out with the design of an event pass print design, banners and some stickers for their 2- day conference in Brighton ffconf.

I worked with design elements created by an Illustrator and used those to layout the 12-sided event pass. I managed the print and guided Julie and Remy on the different options for paper stock – in the end going for a more premium uncoated and textured paper than previous years.

“Very happy with the personal service I received. Gave good advice and guidance to enhance the design, listened to our requirements and feedback – the end product was just what we wanted.”

Julie Sharp

Photos: Seb Lee-Delisle