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Spread design from the strategy book "Your Firm's Future?" showing the chapter Core Purpose, held up in front of an artistic background

Remarkable Practice

April 10, 2025

Strategy Book Design for Ambitious Accountants.

Remarkable Practice is a business consultancy specialising in assisting ambitious accountancy firms to enhance their operations and achieve significant growth.

The client wanted to create a book that is both a practical tool and an inspiring guide—designed to help firm leaders rethink how they grow their teams, serve clients, and build better businesses.

Despite the subject matter being analytical by nature, the book carries a warm, human tone, echoing Remarkable Practice’s brand philosophy of “Humanise the Numbers.” The result is a high-impact publication that’s as enjoyable to flick through as it is valuable to implement.

The square format was intentional to give the book a distinctive physical presence – setting it apart from traditional business materials that are generally A4 portrait. This gives a more approachable, modern, and design-led feel, which aligns perfectly with the book’s mission to challenge outdated thinking in the accountancy space.

The 200-page book takes a modern, energetic visual style to tackle what could otherwise be dense or dry content. Its goal—to reframe strategic thinking in accountancy—is successfully echoed in the design through a vibrant colour palette, bold typography, playful yet professional illustrations, and a clear grid-based layout system.

“Charlotte has been an outstanding partner to work with; she is approachable, friendly, warm with a can-do attitude. She is a great listener and seems to have a natural talent for tapping into just what we are looking for all the time.

Charlotte has brought both creativity and clarity to every aspect of our brand.

She has supported us across a wide range of projects, from designing logos and straplines, providing artwork and a branding style, to a complete design of our purpose, values and behaviours board with real thought and insight.

Her ability to translate ever-changing and at times complex ideas and design a clear, compelling visual identity is exceptional.

Charlotte doesn’t just design; she truly understands the heart of a business and reflects that in everything she produces. This was especially evident in her work on our Business Breakthrough reports, our Manager and Client Manager Brochures and our book, Your Firm’s Future, where her attention to detail and consistency elevated the final result far beyond our expectations. 

She is professional, collaborative, and always willing to go the extra mile. She is also easily contactable, works to tight deadlines and always has a smile on her face. Charlotte brings fresh ideas while staying aligned with our vision, making the whole process both seamless and enjoyable.

We wouldn’t hesitate to recommend Charlotte to any business looking for high-quality branding and design work that genuinely makes a difference.”
Kelly Atherton, Remarkable Practice

Branding Design for BNJC – Brighton & Hove Jewish Community

BNJC – Brighton & Hove Jewish Community

August 16, 2023

BNJC exists to support the Jewish Community in Brighton & Hove and to provide outstanding facilities and events for the entire city to enjoy. It is a vibrant, cross-communal hub for Jewish arts, culture, food, family programming, learning and much more. Situated at 29-31 New Church Road, the site includes a kosher restaurant and bakery, co-working space, synagogue and a nursery.

The client found the previous brand and assets complicated and overly busy, which were hard to use in execution. Because of this there was a lack of brand consistency across their marketing and social media. The brief was to explore a new typeface for their brand logo, an updated colour palette, and new graphic assets.

I created a modern and friendly logo design to reflect the vibrant personality of BNJC and it’s offering to the local community. This included a new set of graphic assets to be used across their website, marketing and social media for brand recognition and consistency.

The project extended to working across the other businesses, including branding and menu designs for the restaurant Novellino, and branding and social media templates for Shoresh Nursery.

“We have loved working Charlotte on developing our brand identity. She made the entire process of our brand re-fresh and subsequent creation of sub-brands, printed designs, stationery and everything in between – easy and enjoyable. Her creativity, proactiveness and efficiency has made our visual identity the success it is, and we look forward to continue working with Charlotte in the future!”
Jasmin Aziz, Head of Marketing & Communications at BNJC

You can see further branding design across the website bnjc.co.uk/

Therapeutic Kitchen logo design on a photograph of healthy food

Therapeutic Kitchen

April 2, 2023

I worked with Therapeutic Kitchen to develop a considered and cohesive brand identity that reflects their holistic, food-first approach to health and wellbeing.

Therapeutic Kitchen offers personalised nutritional therapy, combining science-led insight with achievable lifestyle and dietary changes to support long-term health. The challenge was to create a brand that communicates both credibility and warmth – balancing clinical expertise with an approachable, human tone.

As with all branding projects, the process began with brand positioning –understanding the audience, the competitive landscape, and defining how Therapeutic Kitchen should be perceived.

The goal was to move away from generic “wellness” aesthetics and instead create a brand that feels credible, authentic and knowledgeable – rooted in real food, real life, and sustainable change.

A rich purple was introduced as the core brand colour, chosen to convey integrity, warmth and authority—positioning the brand as both professional and approachable.

The logo centres around a bespoke icon formed by blending the initials T and K. The font is a distinctive sans serif with strokes that are carved at an angle where they meet vertical strokes. Uppercase creates a sense of authority and confidence, reflecting the brand’s ethos. Designed to work both as part of the full logo and as a standalone brand mark, it provides flexibility across applications while maintaining strong recognition.

The result is a distinctive identity that feels considered, credible and quietly confident within the wellness space.

A R Brown & Co Logo Design in Gold Foil

A R Brown & Co Solicitors

October 3, 2022

I was approached by the new Director of A R Brown & Co Solicitors, who had taken over the business based in Worthing. They were acquiring new office space in Goring-by-Sea and wanted to refresh their branding as well as a new website design.  A R Brown & Co is a well established Worthing solicitors set up in 1986. Their branding and website design were very dated and didn’t reflect the values of the business. The previous logo was too fussy and didn’t replicate well digitally.

The process of creating new branding started with understanding the current business, as well as what changes the new directors wanted to make to take the business forward. I proposed a new brighter and more modern colour palette, fonts which also work across the website, and using the ampersand as more of a feature in the branding.

The final branding was used across stationery, the office fascia, window posters and the website.