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Spread design from the strategy book "Your Firm's Future?" showing the chapter Core Purpose, held up in front of an artistic background

Remarkable Practice

April 10, 2025

Strategy Book Design for Ambitious Accountants.

Remarkable Practice is a business consultancy specialising in assisting ambitious accountancy firms to enhance their operations and achieve significant growth.

The client wanted to create a book that is both a practical tool and an inspiring guide—designed to help firm leaders rethink how they grow their teams, serve clients, and build better businesses.

Despite the subject matter being analytical by nature, the book carries a warm, human tone, echoing Remarkable Practice’s brand philosophy of “Humanise the Numbers.” The result is a high-impact publication that’s as enjoyable to flick through as it is valuable to implement.

The square format was intentional to give the book a distinctive physical presence – setting it apart from traditional business materials that are generally A4 portrait. This gives a more approachable, modern, and design-led feel, which aligns perfectly with the book’s mission to challenge outdated thinking in the accountancy space.

The 200-page book takes a modern, energetic visual style to tackle what could otherwise be dense or dry content. Its goal—to reframe strategic thinking in accountancy—is successfully echoed in the design through a vibrant colour palette, bold typography, playful yet professional illustrations, and a clear grid-based layout system.

Branding Design for BNJC – Brighton & Hove Jewish Community

BNJC – Brighton & Hove Jewish Community

August 16, 2023

BNJC exists to support the Jewish Community in Brighton & Hove and to provide outstanding facilities and events for the entire city to enjoy. It is a vibrant, cross-communal hub for Jewish arts, culture, food, family programming, learning and much more. Situated at 29-31 New Church Road, the site includes a kosher restaurant and bakery, co-working space, synagogue and a nursery.

The client found the previous brand and assets complicated and overly busy, which were hard to use in execution. Because of this there was a lack of brand consistency across their marketing and social media. The brief was to explore a new typeface for their brand logo, an updated colour palette, and new graphic assets.

I created a modern and friendly logo design to reflect the vibrant personality of BNJC and it’s offering to the local community. This included a new set of graphic assets to be used across their website, marketing and social media for brand recognition and consistency.

The project extended to working across the other businesses, including branding and menu designs for the restaurant Novellino, and branding and social media templates for Shoresh Nursery.

“We have loved working Charlotte on developing our brand identity. She made the entire process of our brand re-fresh and subsequent creation of sub-brands, printed designs, stationery and everything in between – easy and enjoyable. Her creativity, proactiveness and efficiency has made our visual identity the success it is, and we look forward to continue working with Charlotte in the future!”
Jasmin Aziz, Head of Marketing & Communications at BNJC

You can see further branding design across the website bnjc.co.uk/

A R Brown & Co Logo Design in Gold Foil

A R Brown & Co Solicitors

October 3, 2022

I was approached by the new Director of A R Brown & Co Solicitors, who had taken over the business based in Worthing. They were acquiring new office space in Goring-by-Sea and wanted to refresh their branding as well as a new website design.  A R Brown & Co is a well established Worthing solicitors set up in 1986. Their branding and website design were very dated and didn’t reflect the values of the business. The previous logo was too fussy and didn’t replicate well digitally.

The process of creating new branding started with understanding the current business, as well as what changes the new directors wanted to make to take the business forward. I proposed a new brighter and more modern colour palette, fonts which also work across the website, and using the ampersand as more of a feature in the branding.

The final branding was used across stationery, the office fascia, window posters and the website.

Logo Design for Copywriter Brighton and Hove

Logo Design – Jody Williams

May 19, 2021

Jody got in touch with me directly as she wanted to replace her current logo, a “make do”, with something more professional. She wanted her copywriting business to stand out, and in her words, “cut a dash”.

After spending some time thinking about her copywriting business and what direction she was going in, she filled out my design questionnaire. This helps me get an understanding of the business, informs the design process, and creates a brief for me to work from.

Jody wanted to focus on just using her initials, JW, keeping it simple with no clichéd icons (pen, quill, typewriter etc.).  She also communicated to me that she liked bold but simple designs, clean lines and geometric shapes.

From the 3 options I presented to Jody she chose the logo concept where I had used negative space to create the two letters. To get across what Jody does I used a comma for the J’s descender, and the arm became a speech bubble shape, linking to communication. For the colour I chose a bold and striking red, both letters slightly different shades to make the comma and speech bubble more prominent.

“Just the kind of look I wanted but even better than I’d imagined!”

Jody understands that good design is an investment, which makes the whole process so much more rewarding!

“Charlotte did a superb job of designing a logo for my business. Her designs captured exactly the style and look I wanted (but far better than anything my non-designer brain could imagine!). The whole process of working with Charlotte felt easy, smooth and efficient. I’d recommend her highly to anyone wanting excellent, thoughtful design and brilliant service. I’ll definitely be back when I need more design work done!”

Jody Williams