Branding is essential as it provides consumers and clients with their first impression of your business. So if it is done well, it will successfully convey to your target audience, who and what you are, as well as the values and beliefs of your company. It will reflect how you treat your customers as well as accurately represent where your brand sits in the market place.
A strong brand will help you build long-standing relationships with your customers. They will then return time and again to their trusted company, product or service. Here are a few more reasons why it’s so important to get your brand working for you:
1. ELEVATES YOUR BUSINESS
With increasingly saturated markets, you will need to find ways in which your business can stand out. With the right branding, you won’t need to compromise your pricing or even be the best of the best. Your branding will elevate your business so that it attracts the right customers for you.
2. BUILDS TRUST
From logo and strapline to personality and tone of communication, having a brand that is consistent in everything you do, builds trust. When customers know what they are buying into, they are much more likely to invest in your products and services.
3. HELPS CREDIBILITY
By having a clear and established brand, customers will see that you are a professional and an expert in your field.
This will help with your credibility. Your customers will likely then buy from you and return for repeat business.
4. IMPROVES BRAND AWARENESS
In the current technological climate, think about how many messages you will get bombarded with each day. Then ask yourself, how much of that information do you actually retain? You can then get an idea of how difficult it will be to get your brand messaging across.
Having a strong brand that your customers remember is key in building brand awareness. It will help you stand out from your competitors and make a memorable impression on your customers and clients.
5. LETS YOUR CUSTOMERS KNOW WHAT TO EXPECT FROM YOUR COMPANY
A clear and consistent brand, builds trust and loyalty. It creates relationships that can be relied upon and valued, putting your customers at ease. They will know the kind of experience they will get and the quality of the product or service they will receive.
6. GENERATES NEW CUSTOMERS
As a consumer you know the brands that you can trust. You know that if you go to a certain high street store and pay £5 for a top, it won’t last. You know that if you want a high-quality product that will last, you will return to a familiar and trusted brand. If you don’t know of one you will look at reviews, or ask your friends or family for a recommendation. Word of mouth is very powerful in business, and this is where having a strong brand will help you be remembered and valued.
7. SUPPORTS BUSINESS GROWTH
If your business has grown, it may mean that you have expanded with new products. Or, you might have added to your services. Perhaps you have created new business goals and decided to target a different audience. These changes will mean that your brand will no longer be representing you accurately.
By reconsidering your branding message, to include your new offering(s), you will showcase the growth and evolvement of your business.
It will solidify your position in the market place, increase profits, and strengthen your identity for the target audience.
WHY BRANDING IS NOT ESSENTIAL
Through branding, you are clarifying what kind of service your customers will receive. You are demonstrating the quality of your product and the reliability of that experience. It is an opportunity to communicate what your business is providing.
If however, this communication does not line up with your customers experience, the best branding in the world becomes irrelevant. As a result, you will be missing the mark with your target audience. Therefore any branding that you have put into place will not work for your business.
HOW DOES YOUR BRANDING WORK FOR YOU? Ask yourself these questions.
An effective branding strategy will give you a major edge in increasingly competitive markets. It will help you attract the right audiences and bring success to your business.
Are you wondering whether it’s time to revisit your branding? Or perhaps you are looking at the branding of your business for the first time? Here are a few questions to ask yourself.
• Is the vision for your business clearly represented by your branding? Do you have a clear vision?
• Is your branding working for your target audience?
• Are you changing the focus of your business?
• Are you looking to expand your business?
• How well are you applying your brand?
• Has your target market changed?
WHAT IS BRANDING?
Branding in simple terms is: the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
But it’s much more than that. It’s how your business stands out from the crowd. It’s the way in which your customers trust and buy into your services. And if it’s working right, it is the most powerful and inspiring way that you can connect with your audience. Think of brands like Nike or Apple. Their branding creates a hype that gets people to buy into them. It’s not just the item they are selling, but the associated lifestyle and social acceptance that comes with it.
If you are looking for a new logo, or are thinking of refreshing your current branding, please contact me to discuss your business needs: email@example.com