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Branding Design for BNJC – Brighton & Hove Jewish Community

BNJC – Brighton & Hove Jewish Community

August 16, 2023

BNJC exists to support the Jewish Community in Brighton & Hove and to provide outstanding facilities and events for the entire city to enjoy. It is a vibrant, cross-communal hub for Jewish arts, culture, food, family programming, learning and much more. Situated at 29-31 New Church Road, the site includes a kosher restaurant and bakery, co-working space, synagogue and a nursery.

The client found the previous brand and assets complicated and overly busy, which were hard to use in execution. Because of this there was a lack of brand consistency across their marketing and social media. The brief was to explore a new typeface for their brand logo, an updated colour palette, and new graphic assets.

I created a modern and friendly logo design to reflect the vibrant personality of BNJC and it’s offering to the local community. This included a new set of graphic assets to be used across their website, marketing and social media for brand recognition and consistency.

The project extended to working across the other businesses, including branding and menu designs for the restaurant Novellino, and branding and social media templates for Shoresh Nursery.

“We have loved working Charlotte on developing our brand identity. She made the entire process of our brand re-fresh and subsequent creation of sub-brands, printed designs, stationery and everything in between – easy and enjoyable. Her creativity, proactiveness and efficiency has made our visual identity the success it is, and we look forward to continue working with Charlotte in the future!”
Jasmin Aziz, Head of Marketing & Communications at BNJC

You can see further branding design across the website bnjc.co.uk/

A R Brown & Co Logo Design in Gold Foil

A R Brown & Co Solicitors

October 3, 2022

I was approached by the new Director of A R Brown & Co Solicitors, who had taken over the business based in Worthing. They were acquiring new office space in Goring-by-Sea and wanted to refresh their branding as well as a new website design.  A R Brown & Co is a well established Worthing solicitors set up in 1986. Their branding and website design were very dated and didn’t reflect the values of the business. The previous logo was too fussy and didn’t replicate well digitally.

The process of creating new branding started with understanding the current business, as well as what changes the new directors wanted to make to take the business forward. I proposed a new brighter and more modern colour palette, fonts which also work across the website, and using the ampersand as more of a feature in the branding.

The final branding was used across stationery, the office fascia, window posters and the website.

Logo Design for Copywriter Brighton and Hove

Logo Design – Jody Williams

May 19, 2021

Jody got in touch with me directly as she wanted to replace her current logo, a “make do”, with something more professional. She wanted her copywriting business to stand out, and in her words, “cut a dash”.

After spending some time thinking about her copywriting business and what direction she was going in, she filled out my design questionnaire. This helps me get an understanding of the business, informs the design process, and creates a brief for me to work from.

Jody wanted to focus on just using her initials, JW, keeping it simple with no clichéd icons (pen, quill, typewriter etc.).  She also communicated to me that she liked bold but simple designs, clean lines and geometric shapes.

From the 3 options I presented to Jody she chose the logo concept where I had used negative space to create the two letters. To get across what Jody does I used a comma for the J’s descender, and the arm became a speech bubble shape, linking to communication. For the colour I chose a bold and striking red, both letters slightly different shades to make the comma and speech bubble more prominent.

“Just the kind of look I wanted but even better than I’d imagined!”

Jody understands that good design is an investment, which makes the whole process so much more rewarding!

“Charlotte did a superb job of designing a logo for my business. Her designs captured exactly the style and look I wanted (but far better than anything my non-designer brain could imagine!). The whole process of working with Charlotte felt easy, smooth and efficient. I’d recommend her highly to anyone wanting excellent, thoughtful design and brilliant service. I’ll definitely be back when I need more design work done!”

Jody Williams

Branding and Business Card Design for Brighton-based PR agency Midnight

Midnight

November 2, 2020

Midnight are an award-winning PR agency based in Brighton.

They approached me to rebrand their business and focus on being less corporate and more contemporary boutique agency. They felt their previous brand logo lacked creative flair and personality.

The chosen logo design includes a speech bubble graphic which is an iconic and universal symbol for communication. The speech bubble shape can be used as a graphic device for holding text and images, and can be used across the brand elements to build a strong personality. The typeface is contemporary and uppercase gives a feeling of authority. The word and graphic intersecting creates interest, along with a bold colour palette.

The business card design needed to more impact, so we decided on a bright white premium paper stock to set off the cyan and magenta colour palette. The speech bubble was slightly debossed with a metallic magenta foil, which changes when it catches the light. On the reverse we went for a linear texture to give a tactile feel and to create a contrast with the front.

“We really enjoyed working with Charlotte during the process of our re-brand. From the very beginning, we felt that she understood the personality we wanted to portray in every aspect of the material she designed for us. We would always be happy to recommend her as a designer”.

Sally Scott, Midnight