Archives

Kathaa

January 4, 2019

One of the most rewarding projects I’ve had the pleasure to work on has been a new social enterprise for the a global charity who are changing the lives of thousands of young girls in Nepal.

I worked closely with Hannah, NYFs CEO, on coming up with a name for the enterprise – ‘Kathaa’ which means ‘story’ in Nepalese.

The men’s and women’s Down Jackets have been made by Nepal’s freed Kamalari women (domestic child slaves). The Nepal Youth Foundation has trained these girls in commercial tailoring enabling them to take control of their lives and tell their own stories through the clothes they make. 100% of profits go back to NYF UK and into helping Nepal’s most vulnerable children.

Every girl at Kathaa has an empowering story to tell and everything they make is an expression of that story. This was the what led to the name Kathaa, which means story in Nepalese. This also informed the strapline – Every Stitch Tells a Story.

Kathaa.co.uk

“I originally got in touch with Charlotte to help us turn an idea into something tangible and in doing so, create a brand identity.  She instinctively understood what was needed as her conceptualisation was spot on. She is creative, committed, affable and proved herself a real asset to the team.  I would go as far to say that she was invaluable to our work.

We have worked on other projects since and it is always effortless: Charlotte has enough business acumen to quickly grasp any concept, and then the skill to turn it into stunning visuals.

Her professionalism and abilities are of the highest standard. She is a real talent and we genuinely enjoy working with her – I couldn’t recommend her enough.”

Hannah Coppersmith, Nepal Youth Foundation UK

Rehab London

May 5, 2018

Lisa contacted me after a recommendation as she was after a Graphic Designer to help with updating her existing brand of men’s skincare –Rehab London.

Lisa wanted to change the logo to be more inline with the skincare range being natural ingredients and not full of synthetic additives.  I simplified and changed the typeface to be clean and modern and included the strapline – Naturally Active Men’s Skincare.

Lisa also wanted to make clear that her products aren’t tested on animals, so I came up with a line to appear above the product description – Tested on Men, Not Animals.

“I was referred to Charlotte to redesign my brand and have been very happy with her work. She’s the first designer I have worked with that can do copyright layout as well as the design visuals. We are now working with Charlotte for a new brand launch and the work has been outstanding.”

Lisa Hilton, Rehab London
Combat Nutrition business card

Combat Nutrition

April 14, 2018

Combat Nutrition works with world-class athletes providing nutrition plans to elite athletes all over the world. The business started in 2006 prepping bodybuilders for shows and now sees high-profile athletes like MMA Fighters Thiago Silva and Frank Mir, and British Judo Gold Medal Winner, Owen Livesey.

I was approached by Darren (Dede) to come up with a logo design which would be featured on their clothing as well as for TV and press conferences. The logomark needed to be a simple, clear design and have stand-out when being visible on TV and at press conferences.

The ‘c’ and ‘n’ combine to make a single shape. The two separate shapes created within the left side of ‘n’ represents the two important elements within this industry; nutrition and training.

The finished design works as a single colour version for clothing and includes a gradient red stripe over grey for all print work.

“Combat Nutrition are extremely pleased with the new design and logo concept created by Charlotte. As a nutrition company working with world-class athletes we needed a new logo that will catch people’s attention at press conferences, weigh-ins and fight nights. The new logo certainly has exceeded our expectation, and we have had extremely positive feedback.

The original idea we had was turned on it’s head by Charlotte and we are so pleased she gave us a selection of designs to choose from.”

Final Logo Optimum Body Therapies Logo

Optimum Body Therapies

March 3, 2018

Johanne approached me at a networking event looking for help with branding her new business as a massage therapist. She came to me with the company name and had a colour palette she wanted me to work with, but was open to suggestions on the overall look of the logo.

After giving Johanne a number of logo design options, the one she chose represents hands moving/flowing in a circular motion. Hands are vital in massage therapy and Johanne felt this visually represented what she does as well as being a strong brand icon.

“Absolutely superb service – I met Charlotte at a Networking event and we got talking about me starting my own business as I had recently been made redundant.

Charlotte gave me a few pointers where to start and some other branding ideas, all I had was some rough ideas of colours but really I just let Charlotte have free rein with it all and she came back with some exceptional designs for me.

Communication to discuss anything was very easy, extremely friendly and a great service throughout the whole design process. Charlotte knows her stuff when guiding you through from concept to agreed design. Her portfolio speaks for itself, I would recommend using Charlotte 100{c5abff81d31a789a3fa419706cf5dd0fd279276c597e6ef9fa8c73bb55a34e77}!”

Johanne Silby, Optimum Body Therapies