I was approached by FreshMinds, a recruitment consultancy that specialise in placing top-tier talent into strategic, analytical and commercial roles, to help with creating a new brand for ‘Mapped’.

Mapped is the first numerical, analytical and problem solving testing platform. It’s been built from the ground up to encourage diversity and evaluate the very best graduates.

I created the logo, a brand style guide, website and mobile visuals and a Powerpoint template design.

“I have worked with Charlotte on a couple of branding projects, and the service has always been fantastic. She is a very experienced and creative designer that can create a new brand with very high standards and adjusted to our brief. I would highly recommend using her services, and I can’t wait to work with her again.

The latest project we have worked together on was a challenge due to the limited timeframes and also the type of product. Charlotte followed the brief very thoroughly and presented us with a large variety of options to choose from. Even when we had internal difficulties choosing between the options, she was always open and happy to make changes and try to adapt to our requirements. The final result was a new logo that was very modern with a tech style that helped us to convey our product easily.”

Anaya Adroher, FreshMinds